email marketing solutions
Transactional Email
Integrate your systems with the Hiya Transactional
Message Engine.
Integrate your systems with the Hiya Transactional Message Engine to trigger real-time, personalized transactional emails within seconds of interaction.

Integrate your systems with the Hiya Transactional Message Engine using XML APIs or SMTP relays to trigger real-time, personalized transactional emails within seconds of interaction.
Organizations frequently need to deploy transactional emails and messaging to customers in real time. These include service confirmations, shipment notifications, as well as reservation confirmations and e-tickets, 'available-now' notices, billing and payment notices, cancellations, returns, refunds, rebates, bonuses, information request responses, government responses, customer service messages, failure notices, registration and account information.

Hiya Mail offers the benefits of in-depth reporting, enhanced transactional message deliverability and more, all with little-to-no modification required to existing systems or operational processes.

Hiya's Transactional Messaging Engine uses dedicated IP's and a sending architecture specifically designed for triggered transactional emails and messaging. It can be connected to practically any legacy or bespoke system. The Hiya Mail channel provides the tracking, reporting and deliverability needed to ensure accurate transmission of one-to-one transactional messaging generated by triggers in email, web sites, e-commerce fulfillment, or telesales.

Discover the major transactional messaging categories and how they can help streamline your business.

Hiya Mail's Transactional solution includes:

Media Rich Transactional Messaging
Upgrade traditionally text-only triggered messages and notifications such as receipts, notifications, and alerts into high-impact branded communications.

Advanced Tracking and Reporting
Track opens, clicks and other recipient actions to customize and optimize future communications. Advanced analytics provide insight into deliverability enabling appropriate action if important transactional emails aren't reaching their intended targets.

Transactional Message Archive
Optional archive functionality enables you to access exact copies of historical email orders, receipts, etc. Service or legal departments can easily search for, review and forward on a copy to customers in the case of a question or dispute.

Easy Transactional Email Integration
Organizations can easily connect their systems to the Hiya Transactional Messaging Engine via two flexible options:

XML API: Send automated messages via a secure XML feed for delivery via email or RSS. XML feeds can contain a fully formed custom message or personalized elements for integration with a predefined template.
SMTP Relay: In cases where your current system doesn't have an XML export capability, the outgoing email server can be easily configured to relay messages through the Messaging Engine, leveraging our full suite of tracking, reporting and deliverability capabilities.

The Hiya Messaging Engine can also provide SMS / text transactional messaging when integrated with the Hiya Mobile platform. Contact us to find out about Hiya Mobile.

Dr. Jakob Nielsen, one of the world's foremost experts in Web usability, identifies the three goals of transactional email:
  1. Avoid being mistaken for spam. Email must survive users' ruthless pruning of inbox messages.
  2. Be a customer service ambassador. Email should enhance a company's reputation for customer service and increase users' confidence in their dealings with the company.
  3. Prevent customers from calling in. Telephone call centers are expensive. However, rather than simply eliminating contact information (which undermines the previous goal), ensure that your email answers all common questions in easily understandable terms.
All three goals are important, but if an email message fails the first goal, it also automatically fails the other two simply because people won't read it.

The complete article can be found here.









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