email marketing solutions
Testing & Usability
Testing is a critical aspect in the continued growth of
your effective digital campaigns.
Testing is a critical aspect in the continued growth of your effective digital campaigns. The resulting analysis helps define future campaign strategy and execution.

With over twelve years experience, our experts can help you to fine tune digital communications design and content in order to maximize your ROI. Choose from our programs below, either stand-alone or combined:

Media Health Check
The Hiya Media Health Check offers a broad overview of the effectiveness of your digital communications program and gives you a list of actions to implement, which will generate immediate results for your marketing department. It also identifies longer-term areas to focus on, within specific marketing channels, such as mobile, social, search, etc., highlighting what to concentrate on moving forward.

The workshop includes the following elements:
  • Review and rating of a sample campaign against key success criteria.
  • Benchmarking of your current digital program against best practice guidelines.
  • Identification of areas that are below par.
  • Actionable recommendations for improvement.

Testing
Testing is a critical aspect in the continued growth of your effective digital campaigns. The resulting analysis will help define your future campaign strategy and execution. Our experienced team will make sure that you have a relevant testing process, that the findings are understood, and that they drive changes in your future campaigns.

The program includes the following elements:
  • Analysis of previous campaigns.
  • One year's continuous testing strategy.
  • Identification and documentation of key learnings.

Eye Tracking
Eye tracking uses an advanced, non-invasive technology that tracks a user's eye movements, fixations and gaze behavior. Eye tracking provides a scientific method for measuring how your recipients read and interact with your marketing messages.

Our methodology incorporates the latest state-of-the-art equipment in the design evaluation process. This includes a highly advanced eye tracking systems that measure and record hi-fidelity eye movement as various designs are tested for effectiveness and usability. The cognitive process is mapped via eye movements against the design, specifically saccades (quick movements of 20 to 80 ms duration) and fixations (phases with relatively stable visual axis of 70 to more than 500 ms).

This scientific approach is far superior to vague, inconclusive methods that use standard video cameras. The difference is that our proposed analysis is based on objective behavioral measurement, whereas solutions using standard video camera equipment merely rely on test candidates subjective opinions. The flaw with this is that peoples' actions and their stated reasoning do not in fact match. This is partially because the navigation process is largely autonomic.

Our analysis of perception and processing of visual information enables you to scientifically identify which content is compelling and structure the layout and content for maximum response.

Eye tracking gives you the inside knowledge to how your target market will interact with your brand and its communications and shows you where you need to be positioning your calls to action and how your digital messaging needs to be designed for maximum impact.








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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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