email marketing solutions
Segmentation
Effective data segmentation enables you to send the
right message to the right contact.
Effective data segmentation enables you to send the right message to the right contact and increase your ROI.

Segmenting your data and strategically selecting your communications channel allows you to send much more relevant content to those who you know will be interested: increasing your engagement, response metrics and ROI.

The workshop includes the following elements:
  • Identification of suitable segments from within your existing data.
  • Identification of preferred channels, e.g. email or mobile.
  • Establishment of future data requirements in order to perform more detailed segmentation.
  • Identification of your best opportunities and easy-wins for effective segmentation.
  • Metrics to evaluate the success of your segmentation.

Event Driven Campaigns Workshop
Event driven campaigns are like your marketing department on autopilot. They run with little or no resource input from you or your team. Running constantly in the background, your customers contacted based on relevant times in their lifecycle or actions they take on their journey. Using predefined triggers positively impacts your bottom line on two levels: efficient, unique dialogue applied to your complete customer base, resulting in quality and quantity.

Discover more about Event Driven Marketing

The workshop includes the following elements:
  • Audit of the communications media used to reach your customers, e.g. email, mobile, social networks, etc.
  • Analysis of your customers' lifecycle.
  • Establishment of future data requirements in order to perform more detailed segmentation.
  • Identification of event driven campaign opportunities.
  • Identification of the data needed to run your triggered campaigns and the data rules intended for each campaign.

Dynamic Campaign Strategy
Using dynamic content allows you to make digital messaging highly relevant and targeted at smaller sections of your campaign, to maximize ROI.

The workshop includes the following elements:
  • Audit of the communications media used to reach your customers, e.g. email, mobile, social networks, etc.
  • Analysis of your existing segmentation strategy.
  • Examination of existing and potential elements to be used as criteria for dynamic contents.
  • Identification of dynamic content opportunities in current email campaigns.
  • Development of a dynamic campaign strategy.









Hiya Mail Services


Highly Competitive Pricing

We make a mockery of other email providers' rates. Contact us today to find out how much you can save.
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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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Optional Managed Solutions

Prefer a chauffeur-driven service? Sit back, relax, and let Hiya deliver you the best possible results.

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Talk to us today for your FREE trial

Let one of us show how you can build a richer dialogue with your customers and get Hiya Mail for 30 days FREE.
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How Hiya Can Help You

Hiya helps organizations communicate with their customers and prospects. We provide the services to transform those relationships into more profitable, timely, and measurable business outcomes.

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Hiya Group provides SaaS platform solutions to some of the biggest brands, globally. If working on ground-breaking projects with an unconventional, fast-growing technology company appeals to you, then please review our open positions. Learn more

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About Hiya Group

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