email marketing solutions
Event-Based Marketing
Intelligence built into your marketing platform
with Hiya HQ.
Hiya HQ uses intelligent CRM and data mining processes to establish a scenario-based dialogue with your customers.

Intelligence built into your marketing platform with Hiya HQ. Outcomes delivered by Hiya Mail and Hiya Mobile. Hiya HQ uses intelligent CRM and data mining processes to establish scenario-based dialogue with your customers. Hiya Mail along with the other Hiya channels provides optimized and cost effective delivery of those actions, via the appropriate channels. This winning combination enables you to establish a consistent response to opportunities by knowing more about your customer needs than the competition and automatically reaching customers at critical moments.

The Hiya HQ system is constantly working in the background, searching for matches to pre-defined events. The permutations and combinations of these events establish the content and timing to extend a message to a customer or prospect. These events can range from clicking on specific links within an email to repeatedly viewing a product/service offering on an organizations website. Conversely, it could be a null event. For example, a customer not opening the previous three emails. Hiya HQ enables you to deliver targeted, timely communications - either to take advantage of windows of opportunity or prevent customers from leaving for a competitor.

Event Detection
Identify opportunities for cross/up-selling and risks relating to retention, detected by monitoring detailed transactional data and other customer behavior. Neural network technology increases accuracy through feedback of actual outcomes. Hiya HQ provides timely insights into your customers' needs and opportunities by tracking complex events, behavior patterns, trends and alerting stakeholders to needs and opportunities far earlier than through traditional methods.

Action Management
Automated prioritization and decision-making determines next step responses and which channel should be used. This can include back-office notifications sent to sales or account management to follow up in a timely manner.

Marketing Automation
The Hiya HQ Marketing Automation Engine enables businesses to eliminate time-consuming manual processes and free up resources by automating the execution of marketing campaigns. Improved resolution of targeted communications is achieved by knowing who to target, when to target them and what to offer.

Hiya HQ delivers immediate business impact using event-based marketing "triggers" to rapidly deploy programs that advances clients products and/or services along the consumer continuum, progressing through brand awareness, prospect, sale, support, cross-selling and retention. Hiya HQ enables marketers to respond at exactly the right time to customers most important needs and opportunities.

Easy Automated Campaign Creation
Marketers can capture and incorporate decision points that will automatically send prospects down the most relevant and targeted communication paths, ensuring the highest conversions and successfully closed business. This can be anything, ranging from a simple ambient campaign to a highly complex re-engagement effort.

Hiya HQ allows the creation of complex decision points that ensure optimal targeting and relevancy marketing communications. Businesses can generate more one-to-one customer dialogues and highly qualified leads without putting undue strain on existing resources.








Hiya Mail Solutions

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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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Hiya helps organizations communicate with their customers and prospects. We provide the services to transform those relationships into more profitable, timely, and measurable business outcomes.

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