email marketing solutions
Delivery
Getting your emails delivered into inboxes is the
essential first step in any successful email campaign.
Getting your emails delivered into inboxes is the essential first step in a successful email marketing campaign.

This service is focused on the new and unique challenges presented by email. You can discover more about deliverability here. Getting your emails delivered into inboxes is the essential first step in a successful email marketing campaign. In the case of transactional email communications such as purchase/ticket confirmations, unobstructed delivery is essential.
The rules have changed and there are many different components involved in achieving a higher delivery rate. A number of these are already built into the Hiya Mail platform. Our Media Services team will identify those other components, unique to you and your recipients, and help you refine them so that your campaigns achieve even greater reach. Choose from our programs below, either stand-alone or combined:

Deliverability Audit
Improving delivery to the inbox immediately increases your campaigns reach. Knowing what you need to do to make the fastest impact will produce immediate results and improve your deliverability rates. Our experienced professionals will review your current email program against a deliverability best practice framework and discuss your campaigns with you in order to:
  • Identify and prioritize the deliverability gaps in your email marketing program.
  • Provide actionable recommendations that will have immediate impact on deliverability.

Data Hygiene Audit
Your data is one of the biggest influences on your deliverability. Stale data delivered to dormant email accounts can affect the delivery of your other emails to the same ESP. Data also has a legal shelf life. In some countries, if a customer hasn't been contacted via a specific channel with in the last twelve months, then it is illegal to continue communicating with them.

The Data Hygiene Audit explores the source of your data and gives you a clear, practical picture of what data you have and its accuracy, with recommendations to improve your data for better deliverability. The program includes the following elements:
  • Analysis of your current registration and unsubscribe process.
  • Audit of the overall quality of your email data file and examination of the age of data, last customer action, last contact, data source tracking, etc.
  • Benchmarking against your competitors and leading brands within your target market.

Monthly Delivery Management
Delivery and reputation management is an ongoing process. Every campaign sent impacts your reputation. We constantly monitor your reputation and delivery so you benefit from our expert knowledge and experience. So you can concentrate on your marketing message while your deliverability rate continues increasing and your emails reach more inboxes.

The program includes the following elements:
  • Relationship management with ISPs, ESPs, and core recipient email lists, e.g government.
  • Data hygiene audit.
  • Deliverability audit.
  • Benchmarking against your competitors and leading brands within your target market.









Hiya Mail Services

Highly Competitive Pricing

We make a mockery of other email providers' rates. Contact us today to find out how much you can save.
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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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Optional Managed Solutions

Prefer a chauffeur-driven service? Sit back, relax, and let Hiya deliver you the best possible results.

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