email marketing solutions
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Deliverability

Delivering large volumes of email is now more complex than ever. With 90% of all email categorized as being spam ISPs are struggling to keep their customers' inboxes clean.

The filtering strategies of providers have recently undertaken a complete turnaround in order to become more effective. The focus has changed from identifying spam sources to identifying trustworthy email senders. This requires legitimate senders to implement new technical requirements and improve processes and practices. Failure to do so will result in genuine email getting lost.

Currently, the most important factor in email delivery of is sender reputation. If ISP's don't recognize you, the sender, the broadcast infrastructure, or object with the content (including the headers) the email being sent won't get through. Abuse reporting processes have to be in place and approved, not only by ISPs but also national data protection organizations. Furthermore, data sources and multi-channel opt-ins (including offline) must be tracked and recorded for use in possible audits.

Failure to do so can result in such national organizations legally preventing you from using your data, or worse, upon failure to prove it's source. Hiya Mail constantly manages its systems and processes to ensure clients benefit from its excellent reputation and ongoing relationship with the ISPs, giving their campaigns the best chance of reaching the inbox.

Approval Process
Every new client / account has to go through a comprehensive approval process. This ensures that all our clients benefit from an excellent sender reputation, helping to increase email deliverability.

ISP Feedback Loop Integrations
Hiya Mail is integrated into the feedback loop of ISP's like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.

Email Authentications
Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.

Smart Bounce and Complaint Handlings
The Hiya Mail platform automatically detects different types of bounces and reacts accordingly. Undeliverable addresses are removed whereas temporary fails are given additional chances before removal based on best practice.

Best Practices
We support confirmed opt-in for all subscriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.

Deliverability Monitorings
The delivery monitoring of dozens of leading ISP's and all major blacklists allows us to spot potential delivery issues and react immediately.

Highly Competitive Pricing

We make a mockery of other email providers' rates. Contact us today to find out how much you can save.
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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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Optional Managed Solutions

Prefer a chauffeur-driven service? Sit back, relax, and let Hiya deliver you the best possible results.

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Talk to us today for your FREE trial

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How Hiya Can Help You

Hiya helps organizations communicate with their customers and prospects. We provide the services to transform those relationships into more profitable, timely, and measurable business outcomes.

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Careers with Hiya Group

Hiya Group provides SaaS platform solutions to some of the biggest brands, globally. If working on ground-breaking projects with an unconventional, fast-growing technology company appeals to you, then please review our open positions. Learn more

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About Hiya Group

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