email marketing solutions
Contact Acquisition & Data Capture
Inbound marketing applications increase both quantity
and quality of your in-house data.
Use Hiya inbound marketing applications to grow your in-house data and fill it with information important to your business.

We'll show you how and where to grow your in-house database and fill it with the right data - collected in the right way. The focus can be on a specific communications channel, such as email, or it can be a holistic approach, covering multi-channel integration, to include media such as mobile and social.
Clients who are using more than one channel in the Hiya communications suite and are looking for a managed solution, usually select the latter option.

Chose from our programs below, either stand-alone or combined:

Data Capture Workshop
Our Media Services expert will analyze your customer engagement to establish a data strategy that will work for you and result in increased sales revenues. We map out your customers lifecycle and its relation to your data and ensure that you are legally collecting quality data at every opportunity available to you, so that your in-house database will continue to grow both in volume and value.

The workshop includes the following elements:
  • Analysis of your customers' lifecycle, using defined personas.
  • Mapping the data collection opportunities at each touch point.
  • Identifying new opportunities to maximize data collection.
  • Establishing current and future data requirements.
  • Development of a data collection strategy.

Data Quality Audit
This audit gives a clear picture of what data you have, what channels it relates to, its accuracy and completeness and how to complete and improve it.

The audit includes the following elements:
  • Audit of the communications media used to reach your customers, e.g. email, mobile, social networks, etc.
  • Analysis of customer lifecycle, examining a walkthrough of the registration and unsubscribe processes.
  • Audit of the overall quality of your customer data and examination of the age of data, last customer action, last contact and invalid data.
  • Competitor analysis and benchmarking.
  • Provision of actionable recommendations and a strategy to improve your data quality in relation to your marketing goals.

Opt-In/Opt-Out Customer Analysis
This critical aspect of digital marketing is essential to get right for any business, whether it relates to mail, mobile, the web, or integrated with offline elements such as call centers and hard copy marketing assets. Our experts will make sure you have all your opportunities for opt in legally covered and show you how to gain and use additional information from your opt out process to add value to your ongoing campaigns.

The analysis includes the following elements:
  • Audit of the communications media used by your customers, e.g. email, mobile, web, printed assets, etc.
  • Analysis of the customer lifecycle and how you are currently collecting data.
  • Recommendations to optimize your email capture and opportunities stemming from your opt-out process.

Hiya Mail Services

Highly Competitive Pricing

We make a mockery of other email providers' rates. Contact us today to find out how much you can save.
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Natural Selection

Find out which of your email campaigns performs the best based on open rates and click-thru rates with Hiya Mail's split testing tool.
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Insights Beyond Opens and Clicks

Advanced reports let you adapt campaigns based on behaviour & demographics to identify new marketing.
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Optional Managed Solutions

Prefer a chauffeur-driven service? Sit back, relax, and let Hiya deliver you the best possible results.

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Talk to us today for your FREE trial

Let one of us show how you can build a richer dialogue with your customers and get Hiya Mail for 30 days FREE.
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How Hiya Can Help You

Hiya helps organizations communicate with their customers and prospects. We provide the services to transform those relationships into more profitable, timely, and measurable business outcomes.

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Careers with Hiya Group

Hiya Group provides SaaS platform solutions to some of the biggest brands, globally. If working on ground-breaking projects with an unconventional, fast-growing technology company appeals to you, then please review our open positions. Learn more

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About Hiya Group

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